|CB102 Increasing Importance of Community Building|
We live in an era of unprecended transformation. And, while there’s no doubt our respective services deliver critical outcomes, we still need to be asking, “Can we do more to maximize to partner, collaborate, and innovate in response to the complex issues and challenges in our communities?” Learn more about why community building is becoming increasingly relevant and important if we are to enhance our capacity to change lives and communities.
Upon completion of this module it is anticipated the participant will:
• understand the increasing relevance and importance of community development as it relates to community based services and quality of life
• describe the history and background of community development
• explore the importance of values and principles
• explain the importance of community in relation to global and local trends
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Once a participant has completed the five webinars, background readings, and practice tests they have the option of writing the final exam that will result in their formal certification in Foundational Community Building.. The exam is offered online and can be completed at any time however it must be completed before Sunday, April 3rd at 11:00 pm EST. Participants can attempt the exam as many times as needed in order to achieve the minimum grade of 80% (pass) or 90% (pass with distinction) required for certification. Participants will also be issued a certificate as well as online "badges" that they can in turn display on their FaceBook pages, LinkIn, blog etc.
There is a growing understanding of the increasing importance of community building and community development. Yet, do we truly understand its value and role in our communities? This session will be of interest to practitioners interested in addressing the increasingly complex issues in our communities and the leadership, innovation, and collaboration necessary for delivering individual, social, economic, and environmental benefits. Participants will leave with an understanding of why we need to do more to legitimize community building and the role any community builder can play in serving as a catalyst for positive change, collective impact, and ultimately, comprehensive community transformation.
• describe community, its benefits, characteristics, and importance
• describe social capital, community development, and community building and its increasing relevance
• articulate the qualities of successful communities
• describe and differentiate strategies used for building community (social planning, social action, and community development) describe the advantages and disadvantages of community development.
If you are like many practitioners working in a community development setting, chances are you were first attracted to the field because you wanted to make a difference. While there’s no doubt our respective services deliver critical outcomes, we still need to be asking, “Can we do more to maximize our role as community builders to partner, collaborate, and innovate in response to increasingly complex issues and challenges?” Participants will leave this session with key learnings, direction, and resources for enhancing their capacity to change lives and communities.
• understanding of the history and background of community development within community settings
• explain the importance of community development in relation to existing trends
• articulate the qualities of a healthy community
• relationship of community development to determinants of health
• articulate the relationship between community development and the delivery of community based services
Key roles for practitioners working in a community development capacity include working to build trusted the relationships, partnerships, and networks that serve as a foundation for promoting health and wellness, facilitating community capacity building, supporting the development of local leaders, and promoting social marketing and public communications. This webinar will explore what that means in terms of more specific roles and responsibilities.
• describe the underlying principles of working in a community development capacity
• discuss the roles of a community developer
• articulate the responsibilities, skills, and characteristics of a community developer
• apply a community development planning framework
Communities get better when their leaders get better. While there is much to celebrate in our communities, there are also challenges that will require the collective effort of many to resolve. An effective community builder will be one who encourages and coaches everyone to lead. While it sounds simple, ultimately it requires an investment in the development of local leaders particularly those from within non-traditional settings. The practical tools and resources presented in this session will be ideal for practitioners looking for personal development for staff and volunteers working in a community development capacity.
• assess personal community leadership style
• describe community leadership and its importance
• understand the relationship of community leadership to collaboration and collective impact
• identify community leadership competencies
• apply a community leadership self-assessment tool
• describe the importance of left brain/right brain thinking
• utilize the tools for optimum results
Successful community builders will be those who understand the importance of having a plan to inspire and motivate action by helping determine vision, values, outcomes, and goals and how they are going to be achieved. Despite this importance, planning is often neglected and rarely taught. Yet, in a world that is constantly changing, planning is becoming increasingly critical as we face more issues and demands and resources that may be declining. This session will be especially interesting to those wanting to apply a community developing approach to planning.
• importance of planning
• planning approaches (social action, social planning, community development)
• principles of planning using a community development approach
• types of plans
• terms of reference
• a 10 step planning framework that uses a community development approach
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Rather than being based on a formal written exam, successful completion of the Community Development Certification will be dependent upon the participant being able to successfully demonstrate their community development competencies via 6 specific, certificate-related assignments.
All assignments will be the result of each participant working with one group or an initiative, project, or network.
All assignments must reflect a community development approach and at least one assignment must involve the participant serving in a facilitative role in a face to face meeting. For the certificate to be considered as a "pass with distinction" (rather than a pass) the participant will need to satisfactorily complete all assignments as well as continue to post comments in the Learning Centre forums. A total of 3 meaningful posts commenting on the assignments of others will be required.
In addition to the 6 assignments, participants will also be required to complete an evaluation template to encourage personal reflection and to capture their community development learnings.
It is expected that all assignments will be uploaded on or before the assigned due date.
Groups have, and will continue to be, a part of our lives. As such, working with community groups will be a key responsibility for any practitioner working in a community development capacity. In an increasingly complex society, groups will also be crucial for finding the meaning and sense of community that many are seeking. This session will assist community development practitioners to work effectively with community organizations by sharing characteristics and conditions for group success, measures of effective groups, and specific tools, techniques, and resources. This webinar is a requirement of the Campus for Communities' Community Development for Practitioners Certificate or it can be taken as a stand-alone professional development opportunity.
• explain groups and their role and importance in the community
• describe elements, characteristics, and measures of effective groups
• explain different motivations for joining groups
• describe conditions for group success
• explain the stages in group development
• apply facilitative techniques appropriate for group development
• describe different approaches to decision-making and the advantages and disadvantages of eachp>• apply techniques for dealing with problem behaviour in a group setting
Why is it important for community development practitioners to understand change? The answer is simple—community development is change. If the intent of community development is to see stronger, healthier, and thriving individuals and communities, it cannot happen without change. Change, while it can seem scary, simply means making things different. If things are to get better, they will have to be different. For a practitioner this will necessitate learning more about change at a number of different levels—for ourselves, for others, for organizations, and ultimately for entire communities.
• define change and its relationship to community building
• explain why change is often resisted
• identify the symptoms of the need for change
• identify and discuss considerations for initiating change
• apply strategies for supporting and managing change
• apply strategies for helping organizations be more receptive to change
• describe guidelines for community developers acting as change agents
What if there were a way you could communicate powerful results to your stakeholders in annual reports, budgets, marketing materials, and proposals; motivate staff and volunteers; improve performance; and encourage innovation and accountability? And, as demands increase for your programs and services, and resources are at risk for decreasing, what if you could prove the impact of your programs and services? While the connection may not be readily obvious to everyone, making outcome measurement a priority is the solution and a key strategy for addressing all of the above issues. However, even though it sounds straightforward, it is especially challenging for non-profit and government organizations that are focused on community benefits or outcomes that are challenging but possible to measure and quantify. This webinar is a requirement of the Campus for Communities' Community Development for Practitioners Certificate or it can be taken as a stand-alone professional development opportunity.
• communicate the value of outcome measurement
• describe what can be quantified and measured
• identify strategies, models, and tools for measurement
Community building always involves working with volunteers. This webinar will provide key knowledge, resources, and tools that can be used for supporting volunteers in today’s complex environments. Participants will gain an appreciation of the community builder’s role in planning, organizing, and implementing effective volunteer systems as well as a number of tools that have been deemed valuable by community builders.
• overview of volunteer trends and issues
• understanding of the “volunteer involvement cycle” e.g. recruiting, screening, interviewing, training, scheduling, motivating, supervising, recognizing and evaluating effective volunteers
• tools for developing position descriptions and committee terms of reference
In community development there is no one best way, there is a way. This session addresses that complexity by building on a 10 step planning framework that uses a community development approach. Examples of specific facilitative tools and resources will be provided. These productive techniques are designed to build trust, strengthen relationships, and encourage stakeholder discussion, feedback, decision-making, co-creation, and ownership of community initiatives.
• an understanding of the application of a 10 step planning framework that uses a community development approach
• examples of facilitative tools and techniques that can be used at each step of the planning framework
• understanding of the community builder’s role in the planning process
It is essential for community development practitioners to have an understanding of marketing and branding as it applies to specific organizations and initiatives as well as to achieving specific behavioral goals for “social good”. It is also becoming increasingly evident that marketing can be viewed as a vehicle for encouraging connection, cooperation, and community engagement rather than competition. This session will provide an understanding of these concepts as well as examples and specific tools and resources that can be applied.
• explain the importance of marketing and branding
• understand marketing challenges specific to community developers
• differentiate between traditional marketing, social marketing, cause-related marketing, and marketing for community developers
• apply the steps of a marketing framework for community developers
• differentiate between inbound and outbound marketing and the key role of social media
• generate ideas for inexpensive promotion
Confused by social media? Not sure where to start even though you know it’s essential for your organization’s marketing and communications efforts? From a practitioner’s perspective and, in layperson’s terms, this workshop will provide an overview of various types of social media including Twitter, Linkedin, Facebook, Blogs etc. Using specific examples, the potential will be demonstrated to help participants better understand the options that will work best for them, and how social media is an essential component of today’s communication strategies. The reality is that social media is becoming more and more synonymous with community engagement so while you may not have to be a master, this session will provide a better understanding of its potential in community settings.
• an introduction to the various forms of social media
• increased comfort level with the various options available
• practical examples of how social media can be used in a community development setting
Today, in addition to managing sound day to day operations, community development practitioners need to invest energy and resources in preparing for a rapidly changing and often uncertain future. We’ll need knowledge not yet known to address problems that we don’t yet know are problems, as well as to be proactive about potential opportunities. The question each of us needs to ask is “How do we become a trend watcher who is in the now and in the know?” This workshop will provide practical resources and strategies to help you strengthen and position your organization to ensure a stronger, healthier, and more vibrant community.
• the importance of being aware of trends
• trends at the local, provincial, and global level
• specific strategies for becoming a “trendwatcher”
Today the most effective organizations are those that undertake a review of all goals, programs, and services on a regular basis. This requires an assessment of the organization’s progress not only toward its own vision and outcomes but the impact it has on the broader community good. Because of this, community developers will always need to support the implementation of evaluation. This webinar will provide an overview of key concepts, models, and tools that will be important for community builders to help stakeholders reflect on the successes and challenges that surface learnings, stories, and reasons for celebrating. It will also lead to new outcomes and strategies for moving forward.
• understand different types of evaluation
• apply strategies for implementing evaluation
• explore methods for gathering data
• articulate the potential of storytelling
• identify errors to avoid when designing surveys
• review sample evaluation tools
Organizations and communities must be responsive, nimble, and entrepreneurial in order to respond to increasingly complex issues and challenges. This won’t happen without citizens who are active, creative, and engaged. Community builders will play an increasingly important role in making this a reality by supporting the development of the relationships, networks, and webs that will serve as a foundation for the meshwork, intersectoral initiatives, and collective impact that will be necessary. Working with diverse stakeholders and coaching them to step outside their comfort zones and think about what is possible will be essential. This session is designed to help practitioners support the change of thinking that will be necessary and will share a specific methodology and tools for change.
• explain the increasing importance of working with other organizations and sectors
• distinguish between cooperation, collaboration, collective impact, and community impact
• implement a methodology for collective impact and intersectoral initiatives
• identify key tools and resources for supporting collective impact and intersectoral initiatives